About Us

Before We Built Parts, We Broke Plenty of Them.

Back then, nobody was thinking about starting a parts company. We were just riding.

We'd take our bikes deep into the mud holes, snorkels sticking up out of the water, while everybody else stood on the bank taking pictures. Half the fun was seeing who would make it through and who was about to give everybody something to laugh about.

It was the kind of riding where you learned quickly what held up and what didn't. And we were breaking stuff all the time. We carried spare parts because we knew we'd need them, and before long, other riders were tracking us down looking for whatever we had on hand to keep their own machines going.

That was really where it started.

Malcolm Sneed III had spent years running S3 Pump Service, bringing his experience in business and equipment into the mix. Dustin "Battle Axe" Jones was one of the guys out there pushing his machines through the mud holes and finding out firsthand what parts could take a beating and what couldn't.

Mr. Mal and DJ started talking about building something better than what was available. They knew what kept breaking, they knew what riders needed, and they figured they could do something about it.

So they did.

In 2011, S3 Power Sports got its start in the back of S3 Pump Service in Shreveport, Louisiana.

We started with a-arms and tie rods, building parts for our own machines and putting them through the same punishment that got us into this mess in the first place. People saw what we were running out in the mud, started asking where they could get a set, and the orders began coming in.

As more riders started looking to us for parts, we kept building. Our 4", 6", and 8" lift kits became a major part of those early days, giving riders the height and clearance they wanted for bigger tires and deeper mud. Those kits helped put S3 on the map, and what began with a few guys building parts for their own machines was turning into a business with some serious momentum.

Today, we're still in the same building where it all began. Only now S3 Power Sports fills the entire space, and we've added a new warehouse next door. The machines have changed, the builds have gotten bigger, and the places we ride have taken us a long way from those Louisiana mud holes.

But we're still doing what got us here in the first place. Building things we want to run ourselves and seeing just how far we can push them.

Watch or Be Watched.

We'd spent years beating on our machines in the mud, figuring out what worked and what needed to be stronger. Racing was a different animal. The terrain was tougher, the challenges were bigger, and once the green flag dropped, there wasn't much room for error.

But we got into it, and things took off.

That first big win at the Mint 400 in 2015 was something else. There was shock, excitement, and a sense of pride that's hard to put into words. We knew what it had taken to get there, but actually winning the Mint 400? Man, that's something you don't forget.

Of course, the guys in the car weren't the only ones celebrating. There was an entire crew back in Shreveport that had helped make it happen, and every one of them had a hand in that win.

Racing quickly became a big part of who we are. Every event brought different challenges, and we learned that getting a machine ready for the starting line could be just as demanding as the race itself.

The first Can-Am Maverick R race build was a perfect example.

Can-Am had trusted us with a machine that was going to draw a lot of attention, and we knew we had to deliver. There were late nights in the shop, plenty of pressure, and a crew working together to make sure everything was right. Getting that car ready was a job in itself, but the opportunity to be part of something like that was hard not to get excited about.

Winning its first race made all those hours worth it.

Those are the moments people remember. The car crossing the finish line, the celebration, and everybody coming together after a long race. What they don't always see is everything that happened before we got there.

The fabrication, the preparation, the problems that had to be solved, and the crew doing whatever needed to be done. Racing has always been a team effort at S3. From DJ and Dustin Henderson in the car to the guys putting in the hours back at the shop and in the pits, everybody has a hand in getting us to the finish line.

And racing will humble you in a hurry. There are plenty of days when things don't go the way you planned, and you find out just how much work goes into competing at this level.

But that's what keeps us coming back.

We love the competition, we love the challenge, and there's nothing quite like celebrating a win with the same crew that put everything into making it happen.

No Lift Shift.

We started developing parts for the Can-Am Defender, followed by the Can-Am Maverick X3, Can-Am Maverick Sport, and Can-Am Maverick Trail. These weren't just aftermarket parts we made to fit their machines. They were S3 designs built specifically for Can-Am's own parts and accessories catalog.

Think about that for a minute.

We're a group of off-road guys out of Shreveport, Louisiana, and Can-Am is putting its name behind parts we designed. That's something we're proud of, and you can bet we don't take it lightly.

Working with Can-Am has also put us in the middle of some wild builds, races, and adventures over the years. A lot of those moments made their way into Visions of Victory, the Can-Am web series that followed DJ and the crew for six seasons between 2015 and 2024.

It's been a great ride working with Can-Am, and we've had opportunities we never could have imagined when S3 first got started.

The best part is getting to do what we love, building parts and pushing these machines further.

Parts being fabricated, machines getting worked on, orders heading out the door, and somebody trying to figure out how to make something work a little better. There's always something happening, and around here, nobody's job stays in one place for very long.

The sales guys might end up helping in the shop. Somebody from the office might be back in shipping. When something needs to get done, everybody pitches in. That's just how we've always operated.

Of course, things don't always go according to plan. Parts need adjustments, something doesn't fit quite right, or what looked like a quick job turns into a bigger project than anybody expected. That's part of building things, and we've learned not to get too worked up when something needs another round of work.

You figure out what's wrong, make it right, and keep moving.

Everything we manufacture is designed, fabricated, powder coated, and assembled right here in Shreveport, Louisiana. Keeping that work in-house means our team is involved throughout the process, from the first design to the finished product.

Before a part ever makes it onto a customer's machine, we fit test it in our shop. We want to know that everything works the way it's supposed to before we find out how it'll hold up in the real world.

And that's where things get interesting.

Sometimes we're out on the trails, putting parts through the same mud holes and rough terrain our customers ride. Other times, we're racing through hundreds of miles of desert, pushing machines and components through conditions that don't leave much room for mistakes.

Either way, we're paying attention. We want to see what holds up, what needs improvement, and what we might do differently on the next design.

That process has been part of S3 since the beginning. We started by building parts for our own machines, running them through the mud, and making changes based on what we learned. We have more equipment and capabilities today, but that hands-on approach hasn't gone anywhere.

There's something special about seeing a part go from an idea to a finished product, then watching somebody put it to work out on the trails or at the racetrack. It's even better when it's something our team designed and built right here at home.

We've had some great rides, built some wild machines, and picked up a few trophies along the way. But there are still ideas on the drawing board, more parts to build, and more places we want to take these machines.

We're looking forward to every bit of it.

S3ND IT.